“Build from what the customer wants to buy, not what you do well.” “Always work backwards from where you want to be, not forward… Read More
By Eleanor Haas Privacy – “the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively,”… Read More
But there can be no effective marketing until you’ve laid the strategic base for it with branding.
By Eleanor Haas New Marketing 1. Goal is to build relationships 2. Segment customers by needs & interests or behavior 3. Market through a… Read More