branding

What Difference Does it Make?

Posted on Saturday, May 19th, 2012 at 8:14 pm.

Written by Eleanor Haas

Some entrepreneurs are making a difference as well as differentiating. Three examples: real-time performance reviews by and for everyone, a way for paraplegics to wirelessly control electronic devices and a truly portable generator that uses solar power.

Tags: branding, Brightpath Energy, Cleargears, differentiation, entrepreneurs, medical device, paraplegics, performance review, Reach Bionics, renewable energy Power.ly, solar power, start ups innovators

Branding: It’s the Muscle in Marketing

Posted on Tuesday, August 17th, 2010 at 4:50 pm.

Written by Eleanor Haas

But there can be no effective marketing until you’ve laid the strategic base for it with branding.

Tags: advertising, branding, marketing, start-up, strategy

Branding in the New Economy

Posted on Thursday, July 15th, 2010 at 8:31 pm.

Written by Eleanor Haas

By Eleanor Haas It began as a stamped mark of ownership on cattle. It went on to become a banner waved in advertising to… Read More

Tags: brand, branding, business strategy, new economy

Ten New Marketing Rules

Posted on Saturday, April 11th, 2009 at 3:57 pm.

Written by Eleanor Haas

By Eleanor Haas New Marketing 1. Goal is to build relationships 2. Segment customers by needs & interests or behavior 3. Market through a… Read More

Tags: brand value, branding, marketing, messaging, new marketing, sales, segmentation, social media