Some entrepreneurs are making a difference as well as differentiating. Three examples: real-time performance reviews by and for everyone, a way for paraplegics to wirelessly control electronic devices and a truly portable generator that uses solar power.
But there can be no effective marketing until you’ve laid the strategic base for it with branding.
By Eleanor Haas It began as a stamped mark of ownership on cattle. It went on to become a banner waved in advertising to… Read More
By Eleanor Haas New Marketing 1. Goal is to build relationships 2. Segment customers by needs & interests or behavior 3. Market through a… Read More