Some entrepreneurs are making a difference as well as differentiating. Three examples: real-time performance reviews by and for everyone, a way for paraplegics to wirelessly control electronic devices and a truly portable generator that uses solar power.
branding
Branding: It’s the Muscle in Marketing
But there can be no effective marketing until you’ve laid the strategic base for it with branding.
Branding in the New Economy
By Eleanor Haas It began as a stamped mark of ownership on cattle. It went on to become a banner waved in advertising to… Read More
Ten New Marketing Rules
By Eleanor Haas New Marketing 1. Goal is to build relationships 2. Segment customers by needs & interests or behavior 3. Market through a… Read More