“in transition” – i.e., jobless – becomes an everyday occurrence and socially acceptable.
loses its stigma but is being rapidly overtaken in popularity by reinvention.
is increasingly linked to experiences, not having things.
interaction for the good of others, both online and off, is finding a place
alongside, even instead of passive TV viewing or addictive electronic games.
money and fame cause both superathletes and superbankers, first, to lose touch
with reality and then to fail as people and superstars
sustainability, a radical, controversial new idea 40 years ago, becomes a basis
for companies to increase sales in an economy where others are in decline.
a business either to support a lifestyle or to build something with growth
potential becomes commonplace.
– speaking truth in a human voice – becomes a widespread marketing standard,
replacing hype for thousands, perhaps millions of people.
becomes a national trend – but so do fitness and yoga.
Shock” was Alvin Toffler’s phrase for the state of mind of people and societies
in the 1970s as they experienced "too much change in too short a period of
time.” Yogi Berra’s immortal phrase comes to mind because the same thing seems
as true today as it did then.