Media visionaries looked to the future at the Gotham Media’s Digital Breakfast at Frankfurt Kurnit Klein & Selz and made some predictions about social,… Read More
Digital Advertising
Innovation from Within: Google
The very name Google denotes innovation. Thousands of engineers are at play at Google Labs, with a steady outflow of amazing experiments. But what… Read More
Whither Online Content?
Sponsored content may not be new, but its role as a replacement for traditional advertising certainly is. So is the new acceptance of the… Read More
The Consumer is King – Not Content After All!
By Eleanor Haas A decade ago, the cry was “Content is King” as we tried to make sense of digital technologies that were changing… Read More
Advertising is dead! Long live advertising!
By Eleanor Haas As everybody knows, paid media advertising is declining in effectiveness. Why? Because audiences have too many options. They have more and… Read More