By Eleanor Haas Being “in transition” – i.e., jobless – becomes an everyday occurrence and socially acceptable. Therapy loses its stigma but is being… Read More
Branding in the New Economy
By Eleanor Haas It began as a stamped mark of ownership on cattle. It went on to become a banner waved in advertising to… Read More
The Best of Times
What’s important at this moment is “clever” technology as opposed to “proprietary” technology – technology that’s not necessarily costly and represents something done in an interesting way with a value proposition. The package that creates value consists of traction plus the technology plus the skills of the entrepreneur.
Reinventing Journalism
By Eleanor Haas With all the sturm und drang about newspapers dying under the weight of production and distribution costs and other media also… Read More
Will We Pay for Online Media? Will Journalism Survive?
by Eleanor Haas Yes and yes. But there’s a lot more to these questions than that. “People pay for things they value. Ask people… Read More
Start-Up Secret of Success No. 1: Learn and Discover
"In the early stages of startup, focusing on ‘execution’ will put you out of business. Instead, you need a ‘learning and discovery’ process so… Read More
Newspapers are Dead – Long Live Journalism!
By Eleanor Haas "Google isn’t stealing content from newspapers and other media companies. It’s stealing their control over distribution, which has always been the… Read More
Ten New Marketing Rules
By Eleanor Haas New Marketing 1. Goal is to build relationships 2. Segment customers by needs & interests or behavior 3. Market through a… Read More
Entrepreneurship to the Rescue?
By Eleanor Haas Scott Heiferman, an iconic entrepreneur, tweeted something that led me to seek out and read a post by Zack Exley –… Read More
5 Ways for Publishers to Gain Revenue and Customer Loyalty
By Eleanor Haas "Navigating Search” was the title the SIIA gave yesterday’s Brown Bag Lunch, moderated by Diane Burley, a digital media consultant and… Read More