Today you need al the brand power you ccan get to caim and hold a place in customer minds, and you need this the minute you start marketing,
But there can be no effective marketing until you’ve laid the strategic base for it with branding.
By Eleanor Haas Being “in transition” – i.e., jobless – becomes an everyday occurrence and socially acceptable. Therapy loses its stigma but is being… Read More
By Eleanor Haas It began as a stamped mark of ownership on cattle. It went on to become a banner waved in advertising to… Read More
What’s important at this moment is “clever” technology as opposed to “proprietary” technology – technology that’s not necessarily costly and represents something done in an interesting way with a value proposition. The package that creates value consists of traction plus the technology plus the skills of the entrepreneur.
By Eleanor Haas With all the sturm und drang about newspapers dying under the weight of production and distribution costs and other media also… Read More
by Eleanor Haas Yes and yes. But there’s a lot more to these questions than that. “People pay for things they value. Ask people… Read More
"In the early stages of startup, focusing on ‘execution’ will put you out of business. Instead, you need a ‘learning and discovery’ process so… Read More
By Eleanor Haas "Google isn’t stealing content from newspapers and other media companies. It’s stealing their control over distribution, which has always been the… Read More
By Eleanor Haas New Marketing 1. Goal is to build relationships 2. Segment customers by needs & interests or behavior 3. Market through a… Read More