Helping Businesses Develop Sustained Innovation
Helping Businesses Develop
Sustained Growth Through Innovation
All businesses today, whether established or evolving, face complex challenges from the rapid pace of change – challenges that affect financial results in numerous ways.
We help clients capitalize on these challenges to achieve superior results. We help them outmaneuver the threats of rapid change and commoditization by understanding the landscape, focusing on markets where they can achieve an unfair competitive advantage and speaking simply in a human voice. Our multidisciplinary capabilities extend from opportunity assessment through designing and testing options for new products and processes to developing and planning new business models. Specific company needs vary widely depending on the business.
- Using messaging and communication to tell stories that win understanding and acceptance. We create messaging that clearly describes an innovative business or market offering, its benefits and the brand strategy, differentiates it from competitors, supports market leadership and helps build the case for investment. This can grow out of work we do on brand strategy and/or naming. It can also extend to marketing to investors.
- Using IP to improve profits and valuation. We introduce IP strategy considerations into product development and marketing strategy in order to optimize differentiation for the benefit of sales customer acquisition and distribution, among other things.
- Using market research to shape product development, communications and marketing strategy. We analyze a landscape in terms of such things as users, competitors, new developments and market trends and come back with actionable findings.
The Calyx Group, a growth and innovation consultancy, was founded in 2000 by Eleanor Haas. Clients range in size from early stage to global leaders across diverse industries – including technology, health sciences, financial services, marketing services and publishing.
Our ability to train as we advise adds lasting value for clients.
We’d welcome the opportunity to talk with you about your business.
E-mail us at info@TheCalyxGroup.com. We’ll get right back to you.